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Project goals

The Problem

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market research

Competitive Analysis

In our preliminary UX research, we conducted a comprehensive competitor analysis. Our findings revealed that competitors had a distinct target audience, a well-defined brand identity, and offered informative purchasing processes, comprehensive product selections, and transparent pricing on their websites.

market research

User Testing

Through conducting user interviews, we have gained valuable insights. Our findings indicate that the majority of users relied on various channels such as in-person interactions, phone calls, and cold emails for promotional and recognition activities. Notably, users expressed a strong emphasis on the quality and price of the offerings. We observed a recurring pattern among users, with many spending a significant amount of time exploring the catalog page before ultimately opting to contact the provided phone number as their preferred course of action.

market research

User Interviews

Based on insights from user interviews, we conducted Customer Journey mapping to uncover key challenges faced by customers. Customer Journey mapping highlighted customer uncertainties that hindered final orders, often requiring resolutions off the website via phone calls, FAQ page visits, and emails. To address these pain points, we focused on optimizing the consideration and communication stage of the customer journey, where the majority of challenges were identified.

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We came up with the following conclustions...

Design Solution

a comprehensive landing page that showcase the business's branding, offer a user-friendly step-by-step guide, and incorporate a compelling sign-up call-to-action (CTA).

Design Process

Site Map

Design Process

Ideation

Whats Next

Further Explorations

To enhance the home page, we conducted further explorations focused on improving the customization process.Our first concept involves adding a request quote form to the contact page, catering to customers with specific needs. This form allows customers to provide detailed requirements, providing Maximillien with valuable information to better assist them.The second concept introduces a customization recommendation form that helps Maximillien understand customer expectations and goals, enabling personalized recommendations and streamlined consultation.

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Whats Next

Next Steps

Moving forward, our next step is to conduct usability testing to gather valuable feedback and insights on the effectiveness of our design. This will enable us to refine and iterate on our solution, ensuring that it effectively meets the needs of Maximillien's target audience and aligns with the project's goals.

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Reflection

so what did I learn...

Participating in my first hackathon, where I was challenged with limited time and faced a broad problem space, provided me with a profound immersion into the UX design process from start to finish. This process enabled me to understand the problem space from the perspectives of both the client and the users. I acquired various design methodologies that helped identify user pain points and prioritize the core problem, especially in situations where direct customer contact was limited. Collaborating with a talented and diverse team within tight deadlines taught me the importance of effective communication, task delegation, and productive teamwork. Moreover, I realized that successful solutions don't always require innovation or prioritize aesthetics, but rather an intuitive design that directly addresses user pain points and justifies the need for the solution.

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